Portfolio of Results
HOW WE HELPED A CLIENT FULLY BOOK OUT HER CALENDAR IN ONE WEEK FOR A BRAND NEW BUSINESS
- 38 Booked Calls Confirmed in 7 Days of Running Ads
- Booked at $16 per Call
- Cold Audience - Landing Page Conversion Rate 23.3% Reach: 13,256
- At a conservative 10% closing rate
- 20X ROAS
- $11,400 Profit
RESULTS SUMMARY:
We started working on a client project selling High- Ticket B2B
services at base price of $3000 retainer.
The Client wanted to book out her calendar fast, but had no existing
audience to start with
She had a very limited social presence.
We found success through a coordinated launch, diligent audience
research, and a strategic social media approach.
STRATEGY:
Results like these do not happen overnight.
We did a full Funnel build that was cohesive and incorporated the
successful use of audience testing, audience research, and
strategically using FB content as part of a coordinated social media
approach.
By integrating the client's personal story with her brand,
we were able to establish trust with a cold audience quickly.
The funnel effectively created.
A streamlined and automated booking system that she continues to
use successfully today.
Let's Take A Closer Look at the Metrics:
- CPM is very competitive averaging at $29.85.
The quality of leads is excellent.
- Average Cost per Result is $15.84
(extremely cheap - typical cost for booked call in
this niche is $50-150)
- CPC and CTR are consistent with industry standards to a cold
- audience.
ACCOMPLISHMENTS:
We started out with our signature onboarding process to establish the messaging and positioning of the business, and developed an organic content strategy to support the paid ad campaigns.
Then we created an early campaign to build social proof, and
launched the Book-a-Call campaign which gained
opt-ins for $16 each - well below
industry standards for the niche.
Client had so many bookings she requested we pause the campaign
after 7 days, as her schedule was full for the next three weeks.
How a Business Coach Made $57K
in Course Sales in 60 Days
Results:
- Yielded 23 High-Ticket Program Sales in 60 Days with a $57,050
profit and $4,098 in Ad Spend
- ROAs of 13.5X
- Landing page conversion rate of 42%
- Added 1873 leads to her list daily for $1.68 per
Strategy:
Success like this doesn't happen overnight- it was a coordinated
launch with the successful use of audience testing, audience
research, strategically using FB Lives to generate rich audience
data, as well as a coordinated social media approach.
How an Online Business Coach
Made 24K in 60 Days
Results:
- Brought down cost per lead from over $9 to $2
- Increased landing page conversion rate from 15% to 58%
- Yielded $2 webinar opt-ins
- Increased booked calls by 320%
- ROAs of 9.6X
- Grew mailing list by 650% in 60 Days
Strategy:
The main priority was to first improve the existing sales page
funnel design to increase conversion rate by adding a rich story
and images that spoke to the ideal client. We overcame objections
on the spot through the information presented on the sales page
and made clients comfortable making the purchase and made
conversion rates jump through the roof from 15% to 58% within 60 days
How a Local Lead Generation Client Made 9.8X ROA in 20 Days
Results:
- Click-through rate nearly double industry standards for a cold audience
One long-term business deal with a subcontractor through brand
exposure which will permanently add increased revenue for the life of
the deal.
- Additional revenue of $6,948 from Facebook™ and Instagram™ Leads
alone, with ad Spend of only $702
Strategy:
We started off by creating a compelling funnel design to inform
prospects of the benefits of the services, complete with finished
products of his work. We then carefully researched his target audience
and created audiences that would be most likely to convert. We tested
images that brought the most attention and drove traffic to those
images
How a NEW Life Coach Made 45K in 30 Days
Results:
- Landing page conversion rate of 49%
- Yielded 61 Booked Calls in 30 Days at $15 per call, and closed
- 13 people into her exclusive 3.5K 1:1 coaching program.
- ROAs of 435x
- Added 30 leads to her list daily of $1 per lead for a total of 1038
Strategy:
We did a partial funnel build to pull together the landing page she
had done herself. When we launched her ads, we quickly began to
add 30 leads to her list daily. We tested her audience and kept an
eye on her metrics to ensure the best leads were coming through
and tweaked as needed. The funnel yielded $1 per lead and
booked call of only $15 (extremely cheap!) per sales call, with click
through rates double industry standard, meaning the quality of
leads were exceptional!
What Our Clients Have to Say!
Absolutely Amazing!
"I was at a standpoint with my business, and I wasn’t sure what to do. I needed to find someone with the expertise that I needed to communicate promptly and clearly on the things that I needed to put into place to upscale my business. That’s when I found Fiona! She was absolutely amazing! She was there for any questions big or small. She communicated clearly and was extremely prompt on any questions I had. Thank You Fiona for all the help and guidance you have given me. I highly recommend Fiona on all your marketing needs!"
Jessica,
Owner of JessiAnn Marketing Agency
Guidance & Expertise!
"Fiona has been amazing to work with! I was looking for help with Facebook ads and funnel builds and she provided the guidance and expertise to get me up and running. Fiona is so knowledgeable in marketing and really helped turn my business into a success. I would definitely work with her again in the future!"
Kristen
Kirsten Lynn Agency
Professional & Knowledgeable
" I wanted to start running ads for my company on Facebook but I had no idea where to start or what to do until I found Fiona.
I booked a call with her to see what she could do for me. She was pleasant, professional and explained everything to me.
She reviewed all the steps with me, what would be needed and she let me know what type of ads and copywriting would work best for my services. We had some great times bouncing ideas off of one another.
She is very knowIedgeable I never felt out of the loop or confused.
I am so happy I found her and will continue to work with her. "
Salina, Owner of SB Agency
Highly recommend!
" Fiona is a critical component in changing the way I run my business.
Prior, I was scatterbrained and was missing out on many leads.
Her software was easy to understand, implement, and has drastically changed my business.
She is knowledgeable and her support is far superior to anything I paid for in the past. I highly recommend her and her software."
Laura Dean, Founder & CEO Laura Dean Marketing
DISCLAIMER: This site is not a part of the Facebook™ website or Facebook™ Inc. Additionally, this site is NOT endorsed by Facebook™ in any way. Facebook™ is a trademark of Facebook, Inc. DISCLAIMER: Any sales figures I stated above or stated on my Facebook™ page are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). The average person who buys any “how to” information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT OPT-IN to my workbooks or book a strategy call.
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